Case Studies
Steps :
Concept Development
The process begins with brainstorming and research to create a Monopoly edition that reflects Brunei’s unique identity. This includes selecting key locations, landmarks, and cultural elements to be featured on the board. Collaborating with stakeholders such as local businesses, tourism boards, and government agencies ensures that the game captures the essence of Brunei while maintaining the classic Monopoly gameplay.
Design & Prototyping
Once the concept is finalized, graphic designers and game developers work on the visual and functional elements of the board, property cards, tokens, and packaging. A prototype is created for testing to ensure accuracy, playability, and an engaging user experience. Adjustments are made based on feedback to perfect the final design.
Manufacturing & Packaging
After approval, production begins. High-quality materials are used to print the board, cards, and money, while the playing tokens are molded and finished. The components are then assembled and packaged into the final retail-ready Monopoly Brunei box. Stringent quality control ensures durability and consistency in every game set.
Brand Integration
Strategic partnerships allow for branding opportunities within the game, such as featuring local businesses, tourism attractions, or national symbols on property spaces and game elements. This enhances engagement, adds an educational aspect, and creates marketing value for sponsors and collaborators. The final product is then launched through retail stores, online platforms, and promotional events.